In this scenario, you are calling a homeowner whose listing with a previous agent has expired, and they’re feeling frustrated that their home didn’t sell. They’re looking for a new agent who can help them achieve their goals.
Requirements
Cold call expired listings. Research property and motivations. Show empathy, negotiate, build rapport. Demonstrate marketing expertise.
The intention is to get the homeowner to list their home with you while creating a win-win situation where the homeowner feels heard and understood.
Real Estate Education with The CE Shop
The CE Shop offers online real estate licensing and continuing education for real estate agents.
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This podcast is for the purpose of education only and it does not make any guarantees. We suggest you seek the help and/or advise from your broker, coach, mentor, office manager, attorney and/or financial advisor. Brought to you by Darren Tunstall, a licensed real estate agent , DRE #01853445. This podcast is independent of Darrens affiliation with Keller Williams Realty and any REALTOR® associations. The goal is to provide you with valuable information, insights and practical tools.
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